What to Look for in a Roof Company

The name of your roofing business should reflect its values and help build trust. A catchy logo and company colors will set your business apart from the competition.

Roof Company

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When a customer meets a roofer for the first time, the company representative should be professional and cordial. He or she should be able to answer all questions and explain the entire process, including pricing, materials, and timelines. They should also be able to address any concerns or issues that arise during the project and make adjustments as needed.

Roofing contractors often have extensive experience, which gives them the ability to solve a variety of problems that can occur during re-roofing projects. They also have the knowledge and skills to ensure the job is done correctly and on budget. Additionally, they can use their previous experiences to predict how long the re-roofing will take and estimate the amount of materials needed.

A good reputation is critical for a roofer, especially in today’s competitive market. A quality roofer should have a well-designed website that shows off their work, provides in-depth information about the roofing process, and has contact forms for potential customers to get in touch. They should also be able to provide references from past clients who have been pleased with their service.

A good roofing company should have an office staff that can help with clerical duties, such as answering phones and organizing inventory and files. While many small business owners wear all the hats in their operation, hiring an experienced office worker can save them time and money in the long run. Freelance bookkeepers are available on services like Upwork and can be an affordable alternative to a full-time employee.


Roofing contractors with extensive experience have a detailed-oriented approach that results in better roofing outcomes. They use an analytical mindset to assess the current state of your roof and make recommendations that are based on what works best in your specific climate. This expertise allows them to install shingles and other roofing materials that offer long-lasting weather protection.

During a roofing project, unexpected challenges may arise. Professionals with extensive experience know how to address issues proactively and efficiently, which minimizes downtime and ensures that your project is completed within the agreed-upon timeframe. They also have a solid understanding of how different roofing components work together, so they can troubleshoot problems quickly and accurately.

The type of business entity you choose to operate as will impact how your company is taxed and how you manage your finances. You can select from a wide range of structures, including sole proprietorships, partnerships, LLCs, and corporations. Consult with a local business attorney to determine which entity is right for you. Once you have determined which structure is best for your roofing business, file the necessary paperwork with your local government. You should also obtain the proper licensing and insurance to conduct business.

An experienced roofing company will have a comprehensive understanding of industry safety standards and guidelines. They will be able to enforce these standards with their crews and ensure that all employees are adequately trained to reduce the risk of accidents. This will help to protect all parties involved in the roofing process, including homeowners and workers alike.

The level of craftsmanship offered by a roofing company is another important factor to consider when choosing a provider. Skilled professionals pay close attention to detail, from the precise placement of each shingle to the alignment of seams. This level of quality can significantly increase the durability and longevity of your roof. Besides this, a professional roofer is knowledgeable about the behavior of different roofing materials under various conditions, enabling them to recommend the best products for your specific climate. This will enable you to avoid costly repairs and extend the lifespan of your roof.


Roofing presents significant risks to life and property, and as a result, the industry requires substantial insurance coverage. A good roofer will have several types of business insurance covering general liability, workers’ compensation, commercial auto, property damage, and professional error or omissions. The right type of insurance for a roof company will depend on the scope of the work, the potential exposures and the number of employees.

A professional roofer will be open about the extent of their insurance coverage and share all policy paperwork with homeowners. This demonstrates transparency and a willingness to build trust. It also ensures that a homeowner receives exactly what they are entitled to under the terms of their own insurance policy, while preventing fraud and other types of insurance scams.

Homeowners insurance often covers roof damage caused by moderate weather incidents, such as wind, rain and hail. If there is major storm damage, a roofer with extensive experience will understand the process of filing an insurance claim and will be able to accurately assess the damages and recommend the best course of action.

Workers’ comp is a must for any roofing business with employees. If an employee is injured on the job, this insurance pays for medical treatment and partially compensates lost wages. Almost all states require this type of small business insurance. Similarly, business auto insurance protects a roofer’s vehicles and trailers. New York commercial auto insurance is typically recommended for contractors who frequently transport equipment or deliver goods to clients.

Professional liability insurance, commonly known as errors and omissions, covers legal defense costs when a professional is sued for negligence or improper advice on a roofing job. In addition, this insurance may cover the cost of repairing or replacing damaged documents and records.

Inland marine insurance, or equipment floater, provides broader coverage for business property. This coverage protects the equipment that a roofer keeps in their trucks or vans, as well as in a warehouse or storage facility. Many standard business auto or property insurance policies do not include this type of coverage, so a roofer should consider purchasing it separately.


A roof is a substantial investment, so it’s important to safeguard that investment with top-rated roofing warranties and guarantees. These warranties and guarantees protect against unforeseen repairs and replacement costs, as well as other risks like weather damage and other factors beyond your control. Various manufacturers and contractors offer a variety of warranties, but those that provide more comprehensive protection and longer coverage tend to set themselves apart from the rest.

Manufacturer material warranties typically cover any materials that experience problems, including shingles and other roofing components, for an average of 25 to 50 years. Some warranties offer ‘lifetime’ coverage, but homeowners should be careful with these claims as they often exclude geographic areas and other factors that may affect the durability of your roof.

Many of these warranties include stipulations that require you to have your roof inspected every two years. While this stipulation can seem like an inconvenience, it’s an essential part of protecting your warranty and ensuring that your roof continues to function properly. This helps identify potential issues before they become major problems, and ensures that you are always in compliance with the terms of your warranty.

A reputable roofing contractor will be happy to work with you to meet the terms of your warranty, and will help you understand what steps are required to maintain compliance. For example, some manufacturers require that you use a certified roofing contractor, while others have specific requirements for installation and inspections.

Choosing a roofing contractor that offers both a manufacturer warranty and a workmanship warranty is the best way to maximize your peace of mind. A workmanship warranty covers any errors made by the contractor during the installation process, while a manufacturer warranty provides additional protection from costly problems due to manufacturing defects. While this extra layer of security may cost a little more, it’s well worth the added peace of mind that comes with knowing you’re covered. For the most complete coverage, look for a full-system manufacturer warranty that includes both labor and material expenses. This type of warranty is available for a greater number of roofing systems and usually requires that the contractor be selected from an authorized list by the manufacturer.